Head-to-Head Comparison
| Feature | Email Writer | Lavender |
|---|---|---|
| Price | Free | Free tier + $29/mo pro |
| Primary function | Generate emails from scratch | Score and coach email writing |
| Email scoring | No | Yes (real-time score) |
| Gmail/Outlook integration | No | Yes |
| Signup required | No | Yes |
| Deliverability insights | No | Yes |
Lavender positions itself as an email coach rather than an email writer. Its browser extension sits inside Gmail and Outlook, analyzing your draft in real time and assigning a score based on factors like length, reading level, personalization, and subject line effectiveness. The AI suggests specific improvements, and you watch your score climb as you apply them.
Coaching vs. Generation
The fundamental difference is workflow. Lavender assumes you are already writing — it helps you write better. Txtory assumes you have not started — it writes the first draft for you. These are complementary, not competing. A sales rep might generate a draft with Txtory, paste it into Gmail, and let Lavender optimize it before sending.
The Sales Focus
Lavender’s scoring model is trained on sales email data — reply rates, open rates, conversion patterns. That makes it excellent for SDRs and account executives doing high-volume outreach. For non-sales emails — project updates, client communication, personal messages — the scoring is less relevant. Txtory handles all email types equally because it does not optimize for any specific metric.
The Bottom Line
Lavender is worth the $29 per month for sales teams where email performance directly impacts revenue. Txtory is the free, general-purpose email generator for everyone else.