Free Google Ads Copy Generator

Generate professional Google Ads in three steps. Enter your product details, add target keywords, and click generate. The AI creates multiple headline and description variations following Google's character limits and best practices.

Google Ads character limits explained

Google enforces strict character limits for ad copy. Here is what you need to know:

• Headlines: 30 characters maximum including spaces and punctuation.
• Descriptions: 90 characters maximum for each description line.
• Responsive search ads: up to 15 headlines and 4 descriptions per ad.
• Display URL paths: 15 characters each for two optional paths.
• Standard search ads: 3 headlines and 2 descriptions minimum.

The AI enforces these limits automatically. Every generated headline stays under 30 characters. Every description stays under 90 characters.

What are responsive search ads

Responsive search ads let Google test different combinations automatically.

You provide 5-15 unique headlines and 2-4 descriptions. Google mixes and matches them to find winning combinations. The algorithm shows different versions to different searchers based on query, device, and context. More quality variations give Google better testing options and improve performance over time.

Why keyword placement matters for Quality Score

Quality Score determines your ad position and cost per click.

Including keywords in headlines improves relevance signals to Google's algorithm. Primary keywords should appear in headline one for maximum impact. Secondary keywords integrate naturally in additional headlines and descriptions. This increases click-through rate as searchers recognize their query terms. Higher Quality Scores reduce costs and improve ad positions creating compound benefits.

Real-world ad copy examples

Good ad copy is specific, benefit-focused, and includes clear calls-to-action. Here are proven examples:

Five tips for better PPC ad copy

Follow these rules to maximize click-through rate and conversions:

• Lead with your strongest benefit: put the most compelling value proposition in headline one.
• Include specific numbers: percentages, prices, and quantities build credibility and grab attention.
• Match search intent: informational searches need educational copy, transactional searches need pricing and CTAs.
• Create urgency carefully: limited-time offers work but only if genuine and not overused.
• Test emotional triggers: fear of missing out, desire for status, need for security all drive clicks.

Common Google Ads copy mistakes

Avoid these errors that waste ad spend and lower Quality Score:

• Generic headlines: "buy now" and "click here" provide zero differentiation from competitors.
• Missing keywords: ads without target keywords in headlines score lower for relevance.
• Vague value propositions: "best quality" means nothing without specifics or proof.
• Ignoring character limits: Google truncates overlong copy reducing message impact.
• No call-to-action: unclear next steps reduce conversion rates significantly.
• Mismatched landing pages: ad promises not delivered on landing page kill conversions and Quality Score.

Ad copy for different campaign types

Each Google Ads campaign type requires tailored messaging. Here is how to adapt:

How to A/B test Google Ads effectively

Systematic testing separates winning campaigns from losing ones. Here is the process:

Free Google Ads tools comparison

Here is how this tool compares to alternatives:

Quality Score optimization through better copy

Quality Score affects your ad position and cost per click directly. Here is how ad copy influences it:

• Expected click-through rate: compelling copy with keywords improves CTR predictions.
• Ad relevance: keyword placement and topic alignment signal relevance to Google.
• Landing page experience: ad copy must match landing page content and promises.

Higher Quality Scores reduce cost per click by 20-50% while improving ad positions. The AI optimizes for all three Quality Score factors automatically.

Mobile optimization for Google Ads

Mobile devices generate over 60% of search traffic. Your ad copy must work on small screens.

Keep headlines under 25 characters for mobile display. Front-load important keywords before potential truncation. Use clear CTAs that work with touch interfaces. Focus on immediate value for on-the-go searchers. The AI creates mobile-friendly copy by default while staying within Google's limits.

Ad extensions that complement your copy

Extensions expand your ad and improve performance. Use these with your generated copy:

• Sitelinks: add 4-6 links to specific landing pages matching different user intents.
• Callouts: highlight additional benefits not fitting in main descriptions.
• Structured snippets: showcase product categories, service types, or features.
• Call extensions: enable direct phone calls from mobile search results.
• Location extensions: show business address for local searches.
• Price extensions: display product ranges and costs upfront.

Performance tracking and optimization

Monitor these metrics to improve your Google Ads campaigns:

• Click-through rate (CTR): measures ad copy appeal and relevance to searchers.
• Quality Score: indicates Google's assessment of ad, keyword, and landing page quality.
• Conversion rate: shows how well ad copy attracts qualified clicks.
• Cost per click (CPC): reflects campaign efficiency and Quality Score impact.
• Cost per acquisition (CPA): determines true campaign profitability.
• Impression share: reveals how often your ads show for target keywords.

Use these metrics to identify winning copy elements and eliminate underperformers. AI-generated copy provides strong starting points requiring data-driven refinement.