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Local Business Schema Generator

Create LocalBusiness JSON-LD structured data for local search visibility

Dominating Local Search with Business Schema Markup

Local business schema markup is the foundation of technical local SEO. Our local business schema generator creates valid JSON-LD structured data that communicates your business details — name, address, phone, hours, and location — to search engines, powering local pack results, Knowledge Panels, and Google Maps listings.

NAP Consistency and Schema

NAP (Name, Address, Phone) consistency across the web is a critical local ranking factor. Your LocalBusiness schema should exactly match the information in your Google Business Profile, directory listings, and visible page content. Any discrepancies — even minor formatting differences — can confuse search engines and weaken your local search signals.

Choosing the Right Business Type

Schema.org provides dozens of specific LocalBusiness subtypes. Using the most specific type tells search engines exactly what category your business falls into. A dental office should use Dentist, not generic LocalBusiness. A pizza shop should use PizzaPlace under Restaurant. The more specific your type, the better search engines can match your business to relevant local queries.

Geographic Coordinates

Including latitude and longitude in your local business structured data provides precise location information that goes beyond street addresses. This is especially valuable in rural areas, shopping centers, or office buildings where addresses alone might not pinpoint the exact location. Google Maps can use these coordinates to place your business pin accurately.

Opening Hours Markup

Accurate opening hours in your schema enable Google to show your business as"Open now" or"Closed" in search results. Use OpeningHoursSpecification with specific days and times in 24-hour format. Include separate entries for days with different hours, and do not forget to update the schema for holiday hours or seasonal changes to avoid displaying incorrect information.

Integrating with Google Business Profile

LocalBusiness schema and Google Business Profile work together. The schema on your website confirms the data in your GBP listing, creating a stronger signal for local search algorithms. Ensure your schema includes the same business name, address format, phone number, and hours as your Google Business Profile. This consistency across sources is one of the strongest local SEO signals.

$ faq

What is LocalBusiness schema markup? ▸
LocalBusiness schema markup is structured data that describes a physical business with its name, address, phone number, opening hours, and geographic coordinates. It helps search engines display your business information in local search results, Google Maps, and Knowledge Panels — making it easier for customers to find and contact you.
Does LocalBusiness schema help local SEO? ▸
Yes, LocalBusiness schema is a key component of local SEO. It confirms your business details (NAP — name, address, phone) to search engines, helps you appear in local pack results, and provides data for Google Knowledge Panels. Combined with a Google Business Profile, it strengthens your local search presence significantly.
What business types can I use? ▸
Schema.org defines many specific LocalBusiness subtypes including Restaurant, MedicalBusiness, LegalService, AutomotiveBusiness, FinancialService, HealthAndBeautyBusiness, HomeAndConstructionBusiness, SportsActivityLocation, Store, and more. Using a specific subtype instead of generic LocalBusiness gives search engines more precise information about your business category.
How do I format opening hours in schema? ▸
Opening hours use the OpeningHoursSpecification type with dayOfWeek, opens, and closes properties. Days are specified as full English names (Monday, Tuesday, etc.). Times use 24-hour format (09:00, 17:30). You can group days with the same hours and add multiple specifications for different schedules.
Should I include geo coordinates? ▸
Yes, including latitude and longitude coordinates in your LocalBusiness schema helps search engines pinpoint your exact location on maps. This is especially important for businesses in areas where addresses might be ambiguous. Use Google Maps to find your exact coordinates.
Can I have multiple locations with LocalBusiness schema? ▸
Yes, each business location should have its own LocalBusiness schema on its dedicated location page. Do not put multiple LocalBusiness schemas on one page unless they are sub-departments of the same organization. Each location page should have unique NAP details and its own schema markup.